naida

About us

This is the page that would usually have stock photos of diverse people pointing at whiteboards and buzzwords about "leveraging synergies." Instead, here's the reality.

Founder

Uli Hitzel

naida was founded by Uli Hitzel, an AI technologist who's been hands-deep in this space since before ChatGPT made everyone an AI expert.

The launch post on LinkedIn explains why naida was started.

We work with a network of partner companies and specialists depending on what each project needs, because the best solutions come from bringing together the right expertise, not maintaining a full roster.

Where Uli has worked

MicrosoftIBMHPYahooDysonHEINEKENRaffles Medical

Books

Neurons & Nonsense and Did Your AI Just Sigh? by Uli Hitzel
  • Neurons & Nonsense: How AI Rewired My Creative DNA
  • Did Your AI Just Sigh?: Stories from The Machines That Serve You

Working with us

Our project pipeline is full through referrals and word-of-mouth, so we're not actively seeking new clients. To see who's joining the team, check our LinkedIn company page.