# About us

> naida was founded by Uli Hitzel and works with a network of partner companies and specialists.
>
> Source: https://www.naida.ai/about
>
> Version: 1 (2026-11-10)

This is the page that would usually have stock photos of diverse people pointing at whiteboards and buzzwords about "leveraging synergies." Instead, here's the reality.

## Founder

![Uli Hitzel](https://www.naida.ai/img/uli-hitzel.jpg)

naida was founded by [Uli Hitzel](https://www.linkedin.com/in/uhitzel/), an AI technologist who's been hands-deep in this space since before ChatGPT made everyone an AI expert.

The [launch post on LinkedIn](https://www.linkedin.com/posts/uhitzel_im-excited-to-launch-naida-an-idea-thats-activity-7223514754047209473-wR3R) explains why naida was started.

We work with a network of partner companies and specialists depending on what each project needs, because the best solutions come from bringing together the right expertise, not maintaining a full roster.

## Where Uli has worked

Microsoft · IBM · HP · Yahoo · Dyson · HEINEKEN · Raffles Medical

## Books

![Neurons & Nonsense and Did Your AI Just Sigh? by Uli Hitzel](https://www.naida.ai/img/books.jpg)

- **Neurons & Nonsense:** How AI Rewired My Creative DNA
- **Did Your AI Just Sigh?:** Stories from The Machines That Serve You

## Working with us

Our project pipeline is full through referrals and word-of-mouth, so we're not actively seeking new clients. To see who's joining the team, check our [LinkedIn company page](https://www.linkedin.com/company/naidaventures/people).