Build with AI instead of just buying it
naida is an AI consultancy in Singapore, founded by Uli Hitzel. We help companies build their own AI capability: the strategy, the team and the systems.
Projects range from a working prototype built in one day to an in-house AI team set up over several months.
What we do
Strategy with senior leadership
We work with the C-suite on where AI fits in the business, what to build first and how to measure it.
Interim roles to set up new functions
We take on the lead role while a new AI function is set up, for example an AI centre of excellence: its mission, how projects are selected, the first hires, a faster approval route for prototypes, and how finished prototypes are handed over to the teams that run them.
Hands-on engineering
We design and write the software ourselves, from prototypes to platforms that run in production, and work directly with the client's and the manufacturers' engineers.
Training and workshops
Programmes and workshops for leadership teams, managers and technical staff, in which participants work on their own business problems with the AI tools they will use afterwards.
Expertise and industries
- Strategy
- Where AI fits in the business, what to build first, and how to bring scattered pilots, vendors and budgets into one plan.
- People
- Training for leadership, managers and technical staff, AI champions in each team, and the roles needed to run AI in-house.
- Technology
- Prototypes and production systems, connected to existing software and data, and to operational technology (OT): the machines, controllers and sensors on the shop floor and on energy sites.
- Business functions
- AI for marketing, sales, legal, finance and HR.
- Industries
- Manufacturing, energy storage, healthcare, financial services, consumer goods and retail, and the public sector.
Partners
Morgan McKinley · Org · ELGO · Electric Minds · Zuhlke Engineering